CreateLixir
Assets™

Every project asset. One intelligent workspace.

Assets is CreateLixir's centralised digital asset management system — organised, searchable, and instantly accessible. AI classifies files as they land, semantic search finds what you mean, and every asset stays in sync with the code and designs that use it.

AI auto-tagging · Semantic search · Version history · Team libraries · Brand controls

What it is

The single source of truth
for every project file.

Assets is CreateLixir's centralised asset management platform — a home for every image, video, document, and design that powers the software you build.

Every software project relies on hundreds — sometimes thousands — of files. Logos, hero images, screenshots, brand palettes, documents, videos, fonts, design files, and AI-generated content. Assets keeps them organised, searchable, and instantly accessible throughout the entire software lifecycle.

Because it's connected to the rest of CreateLixir, an asset uploaded once is available everywhere it's needed — in Design Studio, in Code Studio, on Marketplace listings, in shared workspaces — with version control, permissions, and semantic search already applied.

Assets isn't cloud storage with a search bar. It's an intelligent workspace where every file understands where it belongs.
Why it exists

Managing files
shouldn't be a project of its own.

These are the everyday friction points Assets is designed to eliminate — not by adding another storage tool, but by giving your project one intelligent home.

  • Files scattered everywhere

    The logo lives in Figma. The video is on Drive. The PDF is in email. Every team relearns the geography of its own files.

  • Duplicate assets

    Three copies of the same hero image, two versions apart. The wrong one ships. The right one is nowhere obvious.

  • Lost resources

    The exact asset you need was created two projects ago by someone who left. Institutional memory shouldn't depend on tenure.

  • Poor organisation

    "Untitled 2 final v3.jpg" is the folder taxonomy of every team. It doesn't scale, but nobody has time to fix it.

  • Version confusion

    Is this the approved logo or the draft one? Version history should answer that question in one click.

  • Difficult collaboration

    Sharing an asset means sending a link, waiting for permission, updating a bookmark. Multiply by every team, every week.

  • Slow discovery

    Finding the right file takes longer than using it. Semantic search inverts that — describe what you need, get it.

Manage every type of asset

One workspace,
every format.

Assets was designed for the shape of real software projects — from a single hero image to an enterprise-wide brand library.

  • Images

    Photography, screenshots, and product imagery in every format.

  • Logos

    Brand marks and variants with clean permission boundaries.

  • Icons

    SVG systems, icon families, and per-product glyphs — searchable by concept.

  • Videos

    Product demos, brand films, and background loops with thumbnails auto-generated.

  • Documents

    Specs, proposals, contracts, and internal writing organised alongside the projects they belong to.

  • PDFs

    Reports, guidelines, and reference material with full-text search inside every file.

  • Fonts

    Type families with licence metadata and preview-ready specimens.

  • Design files

    Figma, Sketch, XD, and native design formats — indexed and cross-linked with code.

  • Audio files

    Music beds, voiceovers, and sound effects with waveform previews.

  • Brand assets

    Palette, type, imagery, and voice — a single library the whole company builds against.

  • AI-generated content

    Every generation tagged with its prompt + model, so provenance stays legible.

  • Project resources

    Everything else — templates, snippets, packages, and internal tools.

AI-powered asset management

Finding files
shouldn't take longer than using them.

AI in Assets handles the tedious work — classifying, tagging, deduplicating, describing — so your team spends time on what the files are for, not on managing them.

  • Automatic categorisation

    Files land in the right collection without you thinking about it — brand, product, marketing, internal.

  • Smart tagging

    AI proposes semantic tags — subject, mood, colour palette, usage — that make search actually work.

  • Semantic search

    Describe what you need in plain language. Assets returns the files that match the meaning, not the filename.

  • Duplicate detection

    Visually and semantically identical files flagged automatically. Merge or archive with one action.

  • File recommendations

    Working on a landing page? The assets your team used on similar surfaces surface first.

  • Metadata generation

    Descriptions, alt text, keywords, and licence info drafted automatically — ready to review and publish.

  • Similar asset discovery

    Point at an image; find the variants. Point at a doc; find related versions across the library.

  • Intelligent organisation

    The library reorganises itself as your project evolves — collections, favourites, and archives stay meaningful.

Every AI proposal is a preview. Nothing gets tagged, renamed, or moved without your approval — the library stays yours.
Built for collaboration

Files that work for teams,
not against them.

Assets treats collaboration as a first-class primitive — sharing, review, and history are load-bearing features, not add-ons.

  • Shared asset libraries

    One place your entire team pulls from. No hunting through inboxes for the current logo.

  • Team folders

    Per-team spaces with clean permission boundaries — engineering, design, marketing, legal — everyone in the right room.

  • Version history

    Every asset versioned automatically. Restore, compare, and audit who changed what.

  • Permissions

    Fine-grained access with defaults that make sense. Read, comment, edit — per collection, per team.

  • Comments

    Discuss an asset in the asset. Feedback stays attached to the version it was made against.

  • Activity history

    Who did what and when — surfaced as an editorial feed, not a raw audit log.

  • Shared collections

    Curated groupings for a launch, a campaign, or a client review. Share as a link, no accounts required.

Organise at scale

Small library or 50,000 files.
Same clarity.

Assets ships with the primitives real projects need — folders and collections for structure, labels and tags for meaning, smart views for speed.

  • Folders

    Classic hierarchy for the shape of thinking your team already has.

  • Collections

    Grouping across folders — for a launch, a campaign, or a project phase.

  • Labels

    Status flags — draft, approved, archived — visible at a glance across every view.

  • Tags

    Free-form metadata for the way you actually search, not the way you filed.

  • Favourites

    One-click pinning to the top of your view. What you need most, always in reach.

  • Search filters

    Format, size, colour, dimension, tag, owner — compose the filter you need in seconds.

  • Smart views

    Saved combinations of filters that update themselves as new assets arrive.

  • Recently used

    The files you or your team touched last — surfaced without a search.

Connected to the platform

Assets flow into
every part of the workflow.

Assets isn't a separate storage tool. It's the source of truth every other CreateLixir product reads from and writes back into.

  • Design Studio

    Every image, icon, and design token Design Studio uses lives in Assets. Update once — everywhere stays in sync.

  • Code Studio

    Assets referenced in code stay linked to their source. Rename, replace, or archive — the code follows.

  • Prompt Workspace

    Attach assets to prompts as first-class context. The AI knows what image or document you're referring to.

  • Project Brain

    Every asset — and every AI generation — lives in project memory. Provenance stays legible across time.

  • Marketplace

    Publisher logos, package icons, screenshots, and gallery imagery are Assets under the hood.

  • Organizations

    Organization-wide libraries with brand controls, shared collections, and clean permission boundaries per team.

  • Shared Workspaces

    Cross-team collaboration surfaces read from and write back to the same Assets library.

Key benefits

The difference,
by hours saved every week.

Practical benefits — cleaner libraries, faster discovery, better collaboration, and a workflow that keeps working as the project grows.

  • Centralised management

    One home for every asset — no more hunting across five tools.

  • AI-powered organisation

    Classification, tagging, and metadata handled automatically as files arrive.

  • Faster discovery

    Semantic search + smart views mean finding a file takes seconds, not minutes.

  • Better collaboration

    Shared libraries, permissions, comments, and version history built in.

  • Consistent branding

    Brand controls make it easy to ship on-brand by default across every team.

  • Reduced duplication

    Duplicate detection saves space, cost, and the confusion of two "final" versions.

  • Improved productivity

    Less time managing files. More time on what the files are for.

  • Scalable organisation

    From a small team library to enterprise-wide brand controls, on the same primitives.

Future vision

Where Assets
is heading next.

Directions the platform is building toward. Not shipping today — the trajectory that shapes every decision inside Assets.

  • AI-generated asset libraries

    Whole libraries proposed from a brand brief — palette, imagery, iconography, typography.

    Future
  • Automatic design optimisation

    Compression, format conversion, and delivery variants generated as files upload.

    Future
  • Brand consistency checks

    AI flags assets that drift from your brand system before they ship.

    Future
  • Visual similarity search

    Point at an image; find every visually similar asset across the whole library.

    Future
  • Usage analytics

    Which assets get used, where, and by whom — with recommendations for what to retire.

    Future
  • Global asset libraries

    Cross-org libraries with clean licensing boundaries for enterprise-scale sharing.

    Future
  • AI-powered media generation

    First-class generation of images, illustrations, and video — versioned like any other asset.

    Future
  • Cross-project asset intelligence

    Insights that only appear when you look across every project's library at once.

    Future
Every direction above lands without a redesign of the library you build today. Intelligence deepens; your files keep working.
Frequently asked

The questions teams ask
before they centralise their files.

Moving your asset library is a real decision. These are the questions we hear most often.

  • Assets is CreateLixir's centralised digital asset management platform — a single workspace for organising, searching, and collaborating on every file used in a software project. Images, logos, icons, videos, PDFs, fonts, design files, brand assets, and AI-generated content all live in one place.
Assets™

Every great project runs on
well-organised resources.

Bring every file, design, document, and media resource into one intelligent workspace — where AI keeps the library organised, teams collaborate cleanly, and finding what you need takes seconds.